06 Aug Outsourcing product development on Kickstarter?
What most people don’t really understand until they have already started their first crowdfunding campaign is the tremendous amount of work that their project will really include. You need to work on your product and its development, you need to take care of the marketing, and you must prepare and ship rewards. Not to mention that you should create a community around your product, and engage with them regularly. Also, all of that comes after you have already created a video and planned out the promotion of your project.
After a while, you begin to realize that all of this is too much for one person to handle. This is where outsourcing product development comes in.
Is outsourcing a good idea?
Running a Kickstarter campaign is a great way to make the project of your dreams become a reality. It is a very seductive idea, but as we have seen, it will require A LOT of work.
After some time, you may consider paying someone to help out with some aspect of the project. However, those who you can trust to do a good job are mostly professionals and freelancers who will demand high fees for their time and effort. Naturally, if you had that much money, you wouldn’t have to raise it through Kickstarter in the first place.
No, there are other ways of outsourcing product development, and those include various firms and companies that can take care of this part of the project for you.
What can product development companies offer?
Companies that deal with Kickstarter projects, like our own Nevaeh Media, can help out by employing professionals in various fields. They have already faced all kinds of problems regarding nearly every aspect of running a Kickstarter campaign, and they know how to deal with them quickly and effectively.
Letting someone else take care of more difficult, or more delicate, parts of the campaign is a big relief. A lot of people go into a campaign without realizing how much it can stress them out, which is why projects often become overwhelming, which can lead to the failure of the campaign.
Besides having a proper perspective when it comes to dealing with various issues, as well as reduced costs compared to individuals, companies that deal with outsourcing product development can also offer a faster service.
Instead of hiring some big organization that will waste time, hire one that will help you make your product’s prototype. This alone will speed up your campaign process.
They can help with any aspect of the campaign
Companies that work with outsourcing product development are many, and some are only dedicated to doing certain parts of your campaign. If you are willing to do most of it yourself, but you have a problem with some aspect of it, like making a good video, shipping out rewards, or promoting the Kickstarter campaign, there are agencies that can only do that one part for you.
The possibilities are endless if you are willing to consider outsourcing your project. True, you will have to pay for these agencies’ services, but the fees can be more than affordable, depending on what you need and who you choose to go with. In the end, the decision is yours, but it is definitely worth considering.